Marketing

• 360 degree marketing strategies for your products keeping in mind the cultural nuances of the Asian diaspora.
• Carrying out market research with Asian consumers as well as providers and making consumer behaviour reports.
• Developing partnership strategies with pharmacies and retail stores especially owned and operated by the Asian customer base, providers and doctors from the Asian community and community-based organizations for deeper penetration.
• Providing executive training on the execution of multicultural education and marketing initiatives.

Traditional & Digital Advertising

• Designing and creating traditional advertising campaigns for your company and products targeted directly for the Asian individual and households.
• Securing placement for advertisements in traditional media outlets such as TV, radio, newspapers, magazine, etc. which are specifically consumed by the Asian population.
• Designing outdoor advertisements such as billboards, bus/taxi wraps, posters etc. and securing their placements.
• Creating content for direct mail and email marketing, online and offline newsletters, brochures and catalogues.
• Curating and managing social media marketing campaigns and other forms of digital advertising especially to attract the younger tech-savvy Asian population.
Search engine optimization for your website and digital advertisements so that they have a wider reach.

Asian Event Participation

Asians are generally very social and have many events celebrating different holidays and traditions from their vibrant cultures. This could be your perfect opportunity to interact with your Asian audience and provide each of them with an experience that will resonate in their minds! Since we are culturally aware and thoroughly immersed in the Asian cultures, you can rely on us to find the perfect event celebration for your brand's participation.

According to a study by the Event Marketing Institute: 58% of event marketing participants purchased the marketed product after the event 86% of these consumers became regular customers. We can help you achieve these numbers and more by:

• Designing event marketing strategies that leave a lasting, brand-focused impression of fun by grabbing the attention of a group of people who are gathered together.
• Making connections and networks on your behalf with event organizers especially given our multilingual capabilities and a deeper understanding of the Asian cultures and people.
• Negotiating and bulk-buying sponsorship deals for you to save you the hassle and create a bigger footprint in the market at the same time!
• Designing marketing material specific to these events participation such as brochures, posters, banners, booths, etc.
• Providing trained multilingual Health Insurance Experts to interact and engage with your Asian audience at these events and generate leads with their impressive people's skills and familiarity with Asian customs.
• Collecting contact information of potential customers attending these events and following up with them through a personalized post-event marketing email. Getting your representatives on a health event panel to elevate your brand and your status as a thought leader.

Custom Events

Events help increase your visibility and lead generation. Apart from event participation, we also design custom events for you - be it a health and wellness workshop, a conference, or any other event. Our job is to curate an experience for your new, current and potential Asian customers that remains in the participants' memories. TPC's marketing and healthcare professionals thoroughly understand your brand needs and plan and organize an event accordingly - whether virtual or in-person. We tailor-make in-person experiences for your Asian clientele that show them you care and in turn make them trust your healthcare brand!